The process of identifying and understanding what target customers want and providing their desired textile products to them in a certain price and lead-time by making a communication bridge between the customer and the company.
Merchandising Functions
- Study of fashion trend and fashion forecast in association with fashion designer;
- Studying potential target customer;
- Sourcing information about the customer and his profile;
- Sourcing information about the product, its categories, styles, specifications, assortments, size details etc. ;
- Sourcing foreign buyer;
- Negotiating orders, cost calculation, pricing, securing orders through master LC;
- Sourcing fabrics, trims and accessories;
- Placing order for the fabrics, trims and accessories materials and making regular follow-up;
- Getting samples made, making costing and pricing of the same;
- Rectifying samples if necessary;
- Completing the whole sampling procedure as per customer requirement;
- Getting buyer approval of the sample;
- Estimating lead time;
- Production and shipment planning;
- Keeping track of raw material arrival, production cycle, and organising inspections;
- Study of fashion trend and fashion forecast in association with fashion designer;
- Studying potential target customer;
- Sourcing information about the customer and his profile;
- Sourcing information about the product, its categories, styles, specifications, assortments, size details etc. ;
- Sourcing foreign buyer;
- Negotiating orders, cost calculation, pricing, securing orders through master LC;
- Sourcing fabrics, trims and accessories.