1. What do you mean by marketing and merchandising?
2. What are the Core Marketing Responsibilities?
3. What are the Marketing Objectives Addressed by Content Marketing?
4. Explain SMART approach for setting marketing objectives.
5. Describe the Distinction between market research and marketing research.
6. What are the methods marketing researchers use?
7. Why marketing research is needed?
8. What is the Typical Merchandise Distribution Process flow? - Briefly explain.
9. Define fashion and fashion marketing. What are the fashion basics?
11. What do you mean by target market and market segmentation?
12. What are the skills of a buyer?
13. What is negotiation? What conditions primarily affect the positions of the parties in a negotiation?
14. What are the top 5 negotiation strategies for a vendor?
15. What are the top 5 negotiation strategies for a customer?
16. What do you mean by Win-Win situation? Explain the seven key points of Buyer negotiation skills.
17. Mention the lead time details for AOP and solid dyed knit fabrics.
18. What is the Role and Responsibility of a Merchandiser?
19. Define TNA. What are the Factors to be considered while preparing TNA?
20. Explain Departmental structures in merchandising.
21. What is sampling? Describe about different types of sample.
22. What documents should be sent with sample?
23. What is the scope of Merchandising? - explain briefly.
24. Mention the flow-chart of merchandising activities.
25. How to negotiate an order effectively? -explain
26. What is commercial invoice? What information does a commercial invoice normally includes?
27. What is LC? Classify it.
28. Explain a typical Letter of Credit transaction Step-by-step.
29. What is commercial invoice?
30. What information does a commercial invoice include?
31. What do you mean by style and fashion? Describe the various types of fashion.
32. Briefly explain the Terms that keep designers in business.
33. What is the Swing of Fashion Popularity before its time and after its time?
34. Mention the factors that affect the fashion movement.
35. What are the Responsibilities of a Fashion designer?
36. What is fashion movement? Briefly explain the Theories of fashion movement
37. What do you mean by fashion cycle? Illustrate the Stages of the fashion cycle.
38. What do you mean by fashion show? Describe about the 7 steps for a successful fashion show.
39. Write short note on- i) Fashion leader, ii) Fashion followers, iii) Fashion motivators, iv) Fashion lagers.
40. What is PPC cycle? Mention the different phases of it.
41. Why garment analysis is essential for production planning?
42. What are the functions of Production Planning & Control department? - explain.
43. What is SAM? Describe SAM calculation steps briefly.
44. What is productivity? How to improve productivity?
45. Define cost sheet. How to prepare a cost sheet?
46. What is consumption? Mention the consumption calculating formula for knit T-Shirt and Basic shirt?
47. How to calculate trims and fabric consumption for a fancy T-shirt? -explain.
48. Define sourcing with its classification.
49. What are the Supplier Assessment Factors?
50. What are the sourcing strategies of M&S, GAP and H&M?
51. What is outsourcing? Why do firms outsource?
52. What do you mean by JIT? Mention the Main benefits of JIT.
53. Define SCM (Supply Chain Management). What are the typical functions of SCM?
54. Explain Global Apparel supply chain with an example.
55. Show the schematic diagram of Supply chain structure and tiering.
56. Mention the name of Effective SCM Tools.
57. What are the differences between SCM & Logistics?
58. Explain the five phase of logistics development.
59. Explain global apparel supply chain.
60. What are the Factors Considered Before Garments Costing?